Going down a rabbit hole: Learning from GOMI


A blogger I follow on Facebook recently mentioned GOMI and why she didn’t want to know what people said about her on the popular forum. GOMI stands for “Get Off My Internets” and is a blog about blogs. The blog itself follows the big names on the Internet but wading in the forums will show you the second tier bloggers, popular enough to annoy people but not so much that they would land a mention on the blog. And oh my goodness, “wading” is the proper term.

I first went wading into GOMI forums out of curiosity. My husband and I are preparing a re-launch and re-branding of this blog with the hope of building an income-generating website. Reading GOMI was first shocking, then amusing, then I figured that I could probably learn a thing or two about what pushes people’s buttons. Not being popular enough to register on the GOMI scale also means that I am not popular enough to have dedicated haters. There is something about popularity and envy that draws people to read something just to get their buttons pushed. I’m not sure I understand this about human nature but I’ve been around the Net enough to know it’s true. I think that people who don’t like my blog simply stop reading it. That’s the advantage of being small fry. Of course the disadvantage is that I don’t earn income from my writing.

Freed from the fear of finding my blog mentioned on GOMI, I was able to find a groove reading people’s beef. I focused my attention on the “Mommy/Daddy Bloggers” and the “Annoying Catholics” sub-forum found in the “Fundie Blogging” (Fundie as in fundamentalist as in “cults or extreme religion” which  in reality means “Christianity writ large with a sprinkling of Mormons”.) I don’t think I broadcasts my beliefs too much on this blog but as a practicing Catholic homeschooling mom of 9 children, I think that I get an Annoying Catholic mention just by getting-up in the morning. I swear that’s not why I do it.

I learned a few things about the treacherous waters of mommy blogging, and the even riskier waters of Annoying Catholicity. How do you feel about each of them? True, false, OMGoshNailedit!?

  1. There is a fine line between showing your children and exploiting your children. The raison d’être of family bloggers is to let readers peek into their lives but readers will turn on their favorite bloggers if they cross the line into exploitation. If it looks like your children are making the money and you’re just using it, watch out. Think Kate Gosselin.
  2. Bloggers should respect their children’s privacy. Think about your 2 year-olds as job-seeking 25 year-olds. How will they feel about having their anal retentiveness expounded over a Google-searchable 10-posts series?  You can write about potty training challenges without naming names.
  3. You should be “relatable” but not too real. That’s a tricky one. If you are a lifestyle, food or fashion blogger, you have to look perfect. However, if you are a mommy blogger you are expected to perform a tightrope act between looking like you have it all figured out (condescending) and being too whiny (get off the Internet and figure it out). This is especially true for Annoying Catholics who do not use artificial birth control. If you make having 10 children in 8 years look easy and fun you are obviously hiding something (like a full time nanny and a six-figure salary). If you make having 10 children in 8 years look difficult and challenging then you should start thinking for yourself and get an IUD.
  4. The way to make money blogging is through sponsored posts. A sponsored post is a post for which you are paid by a sponsor. It is usually written by the blogger although it can also be written by the sponsor and published on a blog. This is another tightrope act: it’s ok to make money blogging but you can’t be too obvious about it. You’re damned if you read like hired PR but you are also damned if you bite the hand that feeds you. In other words, if some clothing company flies you and your family someplace warm for a holiday-photo-shoot and you publish a sponsored blog post that is both crass and poorly written, and the sponsor gets angry and withdraws its sponsorship and you whine about it ceaselessly on your blog, you’ll end-up on GOMI. We’re not even close but I promise that if you fly my Annoying Catholic family anywhere south of Ottawa, Ontario, I will write you the best and brightest write-up you’ve ever read. I don’t even care if it’s for cat shampoo and we don’t own a cat.
  5. People want drama. But not too much drama. People want drama they can consume with their popcorn. popcorn-blankNobody wants to be privy to a train wreck in slow motion. It’s better to take it off-line for a little bit and write about the experience in hindsight (and with a little bit of perspective) than fall apart in public. It makes people squirmy and it makes the popcorn soggy.
  6. Finally, all of the above can be forgiven if you are a really good writer.

In other words, I will never get rich writing.

 

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